Stuck with choice

I had a plan for today’s post, which was to go back through this blog to find where I had used various news stories to make a point and to revisit those stories asking: what happened next? As I began to do so, I found that it was a completely overwhelming task. Over the last three years I have written about under-employment, corporate tax avoidance, outsourcing, immigration and refugees, global supply chains, public sector reform, economic insecurity, pensions, corporate takeovers, air crashes, the NHS, the Greek crisis, the British establishment, the war in Ukraine, the Chinese economy and many, many other things.

So I have given up on that idea (for now) and instead will return to just a couple of things I’ve written about which are in the news again. In my post More on Power (November 2013) I wrote about the ludicrousness of consumer choice in the electricity ‘market’. Wind forward to today, and the price comparison sites that would supposedly enable such a choice are mired in scandal. In my post Pensions (March 2014) I wrote about the deregulation of personal pensions, a reform supposedly freeing up pensioners to make choices about their pension pots. Wind forward and we find that already scandals are emerging as pensioners are ripped-off or conned into making dangerous investments.

The fallacy that links both these cases (and another current story, that of the need to shop around for the best bank account) is that consumer choice is both efficient and morally impregnable. It is a logic in which corporations and consumer rights associations are complicit (see also my post on The Benefits of Work in July 2015). Choice isn’t an unqualified good.

Of course the neo-liberals are right when they point to the absence of choice as being one of the failings of State Communism. But that Cold War rhetoric doesn’t take us very far because the issue isn’t ‘no choice’ versus ‘unlimited choice’: there are degrees in between. Moreover, as these various examples show, choice in many markets is fairly meaningless. I sometimes think that market ideologues genuinely believe that ‘the market’ always and everywhere has the same form as wandering around fruit and veg stalls, looking at the quality and price of produce before buying. If so, it’s wholly unrealistic.

The reality across huge swathes of products – not just energy, pensions or bank accounts but also mobile phones, insurance or university courses – is nothing like the Economics 101 textbooks. It’s all but impossible to compare products and prices, and even if you did so once then within a few days or even minutes things would change again. Choice in these circumstances is meaningless, and the constant invocation of choice as a cardinal value is in fact an attempt to make as central the idea that we are all ‘choosers’. And the significance of that is not that it is a good thing to be a chooser, but that if choosers make the wrong choice – as some or many will - then they have only themselves to blame.

Writ large, this means that whatever happens to anyone, good or bad, is to their own credit or reflects their own fault. And so any social situation, no matter how unfair or wrong it may be, is not just unavoidable but, actually, right. This grotesque moral spoonerism is the ultimate consequence of the benign or even positive spin put upon choice.

In political philosophy, the most sophisticated expression of this valorization of choice as central is to be found in Robert Nozick’s book Anarchy, State and Utopia (1974). It is a beautifully written and intellectually elegant book that I would recommend to anyone. At its heart (as regards choice) is the ‘Wilt Chamberlain example’ (Chamberlain being a famous basketball player). Nozick argues that if before Chamberlain plays a game everyone agrees that the distribution of income in society is fair (even, say, if it is equal); and if, then, everyone who pays to watch Chamberlain play does so as a free choice; and if, then, as a result Chamberlain has more money than everyone else; then that new unequal distribution of income must also be fair, as everyone has chosen it.

There are two flaws in this argument. One is that it is only Chamberlain and those who paid to see him who have consented to the new income distribution. What about everyone else? If consent is the key principle for fairness then how can it be fair when they haven't consented? The other is that if Chamberlain and everyone who paid to see him had known that his extra income was to be taxed at 100% and redistributed, and he had still chosen to play and they had still chosen to pay, then the resultant equal income distribution would also be fair, on the logic of choice.

So choice doesn’t work, even at the most sophisticated theoretical level, as a guarantor of fairness, and it doesn’t work at the demonstrable empirical level of how choice actually works in markets. Which doesn’t mean that it is of no importance if people don’t have choices. On the contrary, choice is vital for both economic and political well-being. It’s just that it is not the only thing that matters, or the thing that matters above all else. It's not a kind of trump card that beats every other aspect of human existence.

Uberfication: an idea from the past

I learned a new and rather ugly word this week: uberfication. It came up in a discussion of new patterns of work and employment and checking on the internet I find that it is a term which has been in use for a year or so now. It derives from the taxi firm Uber which has developed a model for taxi hire in which customers use a mobile phone app to match their journey requirements to the availability of an Uber driver. This has caused protests from taxi drivers all over the world, most recently in Rio de Janeiro just yesterday, because Uber drivers are exempt from the licensing and many of the regulations of established taxi firms and drivers who are thus having their livelihoods threatened.

Uberfication refers to the application of the same, or similar, business model to a range of businesses and activities with many websites referring to the uberfication of everything, examples ranging from dog walking to doctors. Other terms for the same phenomenon are the ‘gig economy’, the ‘on-demand economy’ or the ‘platform economy’ (the point being that a platform such as Uber does not provide services but connects customer demand to a supplier, who provides a service as if engaged to play a gig) or the more cosy-sounding ‘micro-entrepreneurship’.

This business model has three defining features. The most obvious is a technological one, the mobile phone app that enables the connection between demand and supply to be made, including differential pricing according to levels of demand and supply at the moment that the transaction is agreed. The second is that it enables the avoidance of most or all of the regulations that apply to conventional providers of the service. The third is that those providing the service are not employees of any company but are independent contractors or self-employed agents (or, if you prefer, ‘micro-entrepreneurs’).

Although the word is a new to me, the underlying idea is one discussed at several places in my book and on this blog. The ‘flexibilization’ of work has been underway for some time now, leading increasingly to a ‘precariat’ (p.117 of book) whose work is insecure, often characterized by zero-hours contracts and without much or anything in the way of fringe benefits such as pensions, sick pay or maternity/paternity pay. Uberfication is an intensified form of this, since the independent contractors have no employment rights at all: they are not employed, so such rights are irrelevant.

Unsurprisingly uberfication is beginning to find its way onto the political agenda, at least in the United States. For the free market right it is a splendid development, bypassing state regulation and ‘vested interests’ and promoting an Ayn Rand type vision of autonomous self-determining individuals, freely contracting with each other in a pure(ish) market (only pure-ish because there is some evidence that prices are manipulated by controlling supply at times of peak demand). For the left, the concern is that employment rights are eroded, insecurity increased and, for that matter, buying power diminished (in other words, this isn’t an anti-capitalist point, it’s a Keynesian point: if workers don’t have strong and secure earnings then where does demand come from?).

One way of looking at this in organization theory terms is a shift from ‘hierarchy’ to ‘market’. In brief, the idea here (associated with the economist Oliver Williamson but also, in a different way, the business historian Alfred Chandler) is that there are different ways of co-ordinating human activity, which come into play according to specific cost conditions, allied to particular technological conditions. One way is via a market of individual contractors (the invisible hand, as Adam Smith called it), the other is through internal hierarchies within firms (the visible hand, as Chandler dubbed it in his book of that name). Following that account, uberfication substitutes market for hierarchy. However, it should not be forgotten that the way that co-ordination occurs does not just arise ‘naturally’ from cost and technology but depends on the political decisions we make and the legal systems through which we enact those decisions (hence the many legal challenges to Uber, most recently in Canada).

We can see this as a new technologically-mediated moment in the long-term hollowing-out of the social contract that sustained at least Western economies and societies in the post-1945 era which, along with erosions of the welfare state, makes for an increasingly insecure existence as I have written about several times on this blog. But although the technology may be new, the idea, and its consequences, are not: in very many ways it is reminiscent of the ‘putting-out system’ of the early industrial period (and still to be found in many parts of the world today). In this system subcontracting to individuals and families working within their homes was a way of bypassing the restrictions of the medieval guild system.

Of course the idealised image of uberfication is one in which people have complete flexibility of work and complete control of their destinies with no manager telling them what to do. And that may fine for some people, especially when they are young and healthy. But as a general model of employment it means low wages, no security and no protections. Stripped of its technological glitz it means a life rather like that depicted in the long poem written by Thomas Hood in 1843, The Song of the Shirt, which is about the putting-out system in the garment trade. The link to the full text is here, but just to quote the closing stanza:

Stitch! stitch! stitch!
In poverty, hunger, and dirt,
And still with a voice of dolorous pitch,--
Would that its tone could reach the Rich!--
She sang this "Song of the Shirt!

I began my last post with a reference to the saying that history always repeats itself but never in the same way. Here, I will finish with another aphorism, usually attributed (in a number of variants) to the Spanish-American philosopher George Santayana: those who don’t learn from history are doomed to repeat it.