For what will probably be my final post of the year I return,
as no doubt I will many times next year, when it is likely to be held, to the
UK Referendum on EU membership. For those interested in the global economic
context of organizations, but also in the way that decision making happens in
both politics and organizations, the current ‘renegotiation’ is fascinating.
The British Prime Minister, David Cameron, is seeking to
renegotiate the terms of UK membership so as to be able to recommend to the
British people that they vote to remain in the EU. The terms he is seeking,
even if achieved, will not in any way change the minds of those in his own
party and beyond who are implacably opposed to EU membership. And although I
disagree with their opposition, they are absolutely right to see the
renegotiation as a charade. Even if it succeeds, it will not in any substantive
way change the terms of membership. So what is it about?
The answer is that it will enable Cameron to say to his party
and voters that a deal has been struck that they can support. The more there
seem to be huge difficulties and conflicts over getting the deal, the better it
will be in terms of making that case. This is widely understood within the
political class, the media and informed observers. So the only way that it can
be successful is by its appeal to those undecided and/or only mildly anti-EU voters
not following events closely and who only tune in during the run-up to the referendum
(currently widely expected to be held in June 2016). They will hear that there
has been a fundamental change and – if things go to plan – will vote to stay
in.
Since I am strongly in favour of Britain’s membership of the
EU I hope this works. But it is a risky and in many ways unsatisfactory
strategy. It’s risky for two reasons. First, if Cameron doesn’t get even the
limited deal he is seeking it won’t have much credibility. Second, it’s by no
means guaranteed that those voters it is designed to appeal to will hear this
message, rather than that of the campaign to exit. But it’s unsatisfactory
because it repeats the errors of the past in failing to make a positive case
for EU membership, and just trying to bamboozle a semi-detached electorate into
making a half-hearted choice.
Outside of the government, the embryonic campaigns are both,
to varying degrees, in trouble. Neither
is as yet a single organization (although that will change when the
Electoral Commission identify and fund the campaign groups). The ‘in’ campaign
is dominated by Lord
Rose’s (former head of Marks and Spencer) rather dull, accounting approach,
stressing the benefits of membership for businesses, although something more
sparky and populist is offered by Alan Johnson’s leadership
of the Labour Party’s campaign. And the Labour leader, Jeremy Corbyn,
remains at best lukewarm on British membership, a major danger for the ‘in’
campaign. Meanwhile the ‘out’ campaign is openly wracked
by conflict between rival groups, a key issue being the extent to which
Nigel Farage, the populist but divisive anti-immigration leader of the UK Independence
Party (UKIP) will figure. Just today, UKIP’s only MP suggested
that Farage should stand down as his party’s leader.
As readers of this blog will know, I was recently in Paris
and whilst there had several conversations with people who expressed bemusement
at the fact that this debate was even happening in Britain, and certainty that
the outcome would be a vote to stay in. I am not sure that this is true, or at
least that the vote will be decisive enough to prevent the question to continue
to be raised. Opinion
polls suggest that the result will be very close, although there is an
interesting divide between internet polls (suggesting a close result) and
telephone polls (suggesting an easy win for the stay in campaign). This may
reflect the fact that the anti-EU movement (at least as regards UKIP) has a
very well-organized online presence, and that views within the general
population are rather different. It also seems likely that, unsurprisingly, the
answer depends on how the question is asked.
Leaving aside the EU issue, I’m struck by how much of this
has parallels with how decisions get made in organizations. Often there is a
small group of highly involved and committed people on different sides of the
argument, and a larger group of more or less uninterested or ambivalent people.
Similar techniques are used of taking decisions and discussions to various
forums and then bringing them to other bodies to make a final decision, with
all the detail having been decided elsewhere. It is a perennially fascinating
process about which much has been written in the organization studies
literature. But, to bang on about another of my hobby horses, nowhere more
insightfully than in the novels of C.P. Snow such as his 1964 masterpiece Corridors
of Power.
As I said earlier, I will for sure be returning to these
issues in 2016. In the meantime, a very Happy Christmas and New Year to all
those reading this blog.